Wednesday, 19 October 2016

Confirmed Masthead

The masthead I have chosen to go with is Apex. Out of the three I came up with, this was a personal favourite of mine. After I conducted my audience research to find out which name they preferred most it became apparent quickly as to which name they wanted, Apex.

My next task is to conduct TA research to find out which font style and look suits the branding the best. I've had a look on 1001 freefonts and think i will go for something like this however, i still want to spend more time on this.


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