In my opinion I think this magazine is aimed at youthful teenage boys and some girls. Firstly, the main photograph is of the main singer of the band shouting into his mic and pulling his tank top, this creates a rough image that would appeal to young impressionable males. By showing his tattoos they have made it appealing to the males as some males will want tattoos themselves. They have also appealed to young females as there will be a section of their TA that finds men with tattoos attractive, women who think this will more than likely buy the magazine purely for the graphology. Personally, I would describe the front cover to be quite messy, there are lots of pictures, feature stories, and splats. However, by including this they have appealed to a very young audience as the younger audiences will be more appealed to this style of front cover. Younger people like to have lots to read about and know the gossip, by showing all of these things all over the front cover they are showing young people how much is in the magazine.
I feel that this issue will be targeted rebellious women as it portrays Lily Allen as a "unconventional" woman in most magazines would be portrayed for the benefit of the male viewer. However this magazine is trying to show women as powerful figures that other women should look up to, the colour red connotes passion and strength. The cover shows her representation of women is more modern and the representation of men traditional as the cover story bout a man is in a stereotypical blue colour. The cover line includes a profanity which shows me the are targeting older women as they will not b condoning searing to young children, they layout of the page also indicates this as it has a very clean look, magazines that appeal to young children contain lots of different pictures and stories
This type of magazine would appeal to aspiring rappers who want to know all of the latest news in the game. The main colour scheme is black and gold which indicates riches which would appeal to a majority young artists/rap listeners. All of the models and names are males which shows that this issue of XXL is male dominated which shows that this version will be targeted towards the male gender. the layout of the page is fairly simplistic which makes me feel as if it is targeted towards older males as from my research i have found that young people prefer covers that have lots going on where as older people prefer a more clean simple look. Denis McQuail suggest that the motivation for the audience of this magazine could be for integration and social interaction;
Gaining insight into circumstances of others.
Identifying with other, a sense of belonging.
Finding a basis for social interaction.
Having a substitute for real life companion
Helping to carry out social roles
Enabling one to connect with friends, family and social groups.
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