Time Inc.
Their brands are tailored to the interests of a variety of audiences and operate in a number of different sectors.
Their mainstream women's brands include famous women's titles including Now, Chat, Woman and Goodtoknow; TV entertainment brands including What's on TV, TV Times and TV & Satellite Week. their specialist portfolio, has a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including NME. They also publish a number of women's fashion and luxury brands including Marie Claire, InStyle and Wallpaper lifestyle titles including woman & home and Essentials and home interest brands including Ideal Home, Living etc and house to home.
Supporting their portfolio is their advertising team - that works in partnership with clients and agencies to create bespoke advertising solutions across all of their brands and across a variety of platforms - and Market force, the UK's leading news trade sales and distribution company.
Time Inc. is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. their influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter and Horse & Hound. Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attended their live media events in 2014. they also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for themselves and third-party clients, including other magazine publishers.
“WE ENGAGE WITH ALMOST HALF OF ALL UK ADULTS IN PRINT AND OUR AWARD WINNING WEBSITES REACH OVER 28 MILLION GLOBAL USERS EVERY MONTH.”
How this research has influenced my planning
1] They have multiple businesses around the world
2] Social media links
3] Their website looks very classic and mature
How this research has influenced my planning
1] They have multiple businesses around the world
2] Social media links
3] Their website looks very classic and mature
No comments:
Post a Comment