Research: Institutions 2 Bauer Media

Bauer Media

This is a huge company/ institution:

This screen grab really hit me as it showed me the true proportion of which Bauer
are recognised worldwide! 

" The multinational media company is headquartered in Hamburg, Germany which operates in 15 countries worldwide It has been privately-owned and under management by the Bauer family since 1875." 

They are global:

They have offices located in these countries: Germany, USA, Spain, France, Austria, Poland, Portugal, Romania, Hungary, Czech Republic. Bauer Media has a yearly turnover of €2.129 billion.

Other Media Platforms Provided By Bauer Media

Radio: The Bauer network is divisible into two main groups, the Bauer Place and Bauer Passion units, with Place consisting of locally-focused services primarily broadcast on FM/AM and local digital platforms, and Passion consisting of national and quasi-national music-genre services delivered nationally and quasi-nationally through digital (and some areas analogue) platforms. Some examples of the radio stations owned by Bauer Media in England are: 96.3 Radio Aire (Leeds) Radio City 96.7 (Liverpool) Key 103 (Manchester) 97.4 Rock FM Magic 105.4 (London) Kerrang! Radio 105.2 (Birmingham) Kiss 100 (London)

They are cross media:

TV: Bauer Media Group has a 50% stake in the British television company Box Television, the other half owned by Channel 4. Box Television acts as the content subsidiary that produces several popular music television channels, which include: Q TV 4Music Kiss TV Kerrang! TV The Box Magic TV Smash Hits TV

Bauer Media Magazines:

Women’s Magazines Entertainment & Music Men’s Magazines Specialist Magazines It was first published on June 6, 1981 as a one-off supplement in the Sounds Newspaper Launched as a monthly magazine, Kerrang! began to appear on a fortnightly basis later, and in 1987 it went weekly The original owner was United Newspapers who then sold it to EMAP in 1991 In 2008, EMAP sold its consumer magazine to current owner Bauer Media Group Kerrang! Is one of Bauer Media’s bestselling magazines Kerrang! makes a Total Average Net Circulation / Distribution Per Issue of €42,077 Kerrang! makes far more on their Newstrade/Single Copy Sales which comes out to be €34,810 compared with their Multiple Copy Subscription Sales which comes to 1 It’s bestselling month, on average is September with a total average circulation of €43,587

Bauer has really impressed me with the way that they gained research. They have given me a way to find a certain aged audience which will help with my personal research. They have also clearly shown in a video how they have conducted their research which has given me ideas onto how I might conduct my personal research.

How this research has influenced my planning

1] I like the way Bauer research audiences
2] Their website is young and exciting
3] They have established products that appeal to my TA - I need to find a gap in the market!
4] Social media links
5] Global, regional and national audiences - eg Viking Radio HULL - a northern target market